Our Partnership Process on the Seahawks Tote

Last week we were thrilled to announce a partnership project with the Seattle Seahawks to create a line of totes from upcycled banners to raise money for the Washington State Coalition Against Domestic Violence. The bags are available only at the Seahawk’s flagship retail store at CenturyLink Field, and they’re already going fast!

We’d love to share a little bit more about the story of our involvement in the project. We actually launched our banners-to-bags program several years ago, inviting teams, companies, government agencies, or event organizers to turn their used banners into branded products that would demonstrate their commitment to zero-waste initiatives. We’ve helped a number of groups up-cycle their banners into lasting, usable totes that are also a piece of their history.

We had originally been talking with the Seattle Sounders about converting the material that covers their upper decks during games into functional up-cycled products when the Seahawks came to them asking if they knew anyone who could repurpose their old banners. Naturally, the Sounders gave them our name!

Treasured Seahawks employee Sandy Gregory, who’s worked with the team since its inaugural season in 1976, had saved many banners and materials over the years and wanted to see them put to good use. Though these banners can be up to four stories high, we’re able to unfurl and cut down to size these salvaged materials at our workshop to produce beautiful patterned totes. Our workshop is just two blocks south of the Seahawks stadium, so one of the coolest things about this whole project is that Alchemy Goods is right in the epicenter for Seahawks game day excitement, and we hope we see a few of these bags go by our door on Sundays!

We couldn’t be happier for the opportunity to collaborate with the Seahawks, an amazing team that has been such a source of pride for our city, and that through this partnership, we’ve had an opportunity to contribute to such an important cause. Though Alchemy Goods has regularly donated products to organizations that align with our mission, such as sustainability or cycling causes, we’ve never participated in a large-scale fundraiser where all the profits are donated directly.

As October is Domestic Violence Awareness Month, we were especially grateful for an opportunity to contribute to a cause close to our hearts, our homes, and our region. Since 1997, there have been nearly 1,000 deaths that were the result of domestic violence in our state alone. We are so glad to have a chance to help raise money for an organization that aids abuse victims and—perhaps most importantly—prevents future abuse through education, resources, and community building. We are also proud of our Seahawks for selecting a cause that goes straight back to Washington families and, given the NFL’s checkered past with handling domestic abuse, speaks to our team’s commitment to safe relationship building.

We’re excited that this project indicates both a regional and national shift in consumer conscience. When we first launched our banners-to-bag program, we didn’t have very many candidates. “But the fact that organizations as important as the Seahawks are now coming to us,” said founder Eli Reich, “is a sign of changes in consumer behavior. People didn’t use to be so receptive to it, and now they’re thinking more about what materials their products came from and where they’re manufactured and how they can be reused. We don’t take credit for that change, but it’s really wonderful to witness.”

We love imagining that our city and our world are becoming safer, greener, and more aware, and that we’re helping accelerate that process!

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